About Elizabeth Scherle
Elizabeth Scherle is the cofounder and president of Influenster, the digital destination where millions of consumers research and review products, and where brands can target and connect with highly engaged, empowered shoppers. With a community of more than five million members, these digital influencers have written more than 30 million reviews on two million+ products, offering their honest opinions and helping spread the word across their social media networks.
A pioneer in her understanding of the power of consumer influence even seven years ago when the company was founded, Scherle saw the potential to connect people eager to share their feedback with companies interested in hearing directly from their public. As trust in traditional advertising continues to decline and as mega-influencers and social superstars are largely compensated for their endorsements, the ability for both consumers and brands to tap into authentic, unbiased opinions is more important than ever. By building a connected community and offering them a platform for creating and socializing hyper-relevant content, today Influenster is poised to revolutionize the ways in which consumers discover and ultimately shop for products.
In the past year, Scherle has worked to launch a number of exciting new offerings at the company to further enable brands to connect with the right people, at the right time, and with the right message. These offering also help consumers to have their voices heard. To name a few, ReviewSource helps brands improve sales conversion by syndicating reviews written on Influenster to brand- and retail-dot-coms; Review Ads improve click-thru and interaction rates by populating responsive digital and social ad units with UGC; and Influenster Cash Back offers cash back rewards for purchasing products discovered via Influenster.
Originally from Henderson, IA, Scherle received her B.A. in Marketing from the W.P. Carey School of Business at Arizona State University.