About Noel Asmar

Noel Asmar, founder, president, and CEO of Noel Asmar Uniforms, is a Canadian designer who believes in the power of design. After a career in hotel management, she realized the way a uniform could empower and motivate the staff. Wanting to provide a better option than the ill-fitting and utilitarian-style uniforms she saw, she founded Noel Asmar Uniforms in 2002. Drawing on her decade in luxury hospitality, she identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh and modern approach to uniforms. Asmar is also on the board of directors for the International Spa Association (ISPA) and was selected to create the uniforms for the Canadian Equestrian Team for the Rio 2016 Summer Olympics. She also expanded her brand with the launch of her contemporary Equestrian Apparal label, Asmar Equestrian, in 2011. The company was recently awarded the 2019 ISPA Innovate Award.